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Branding Campaign Helps Villanova MBA Boost Rankings

Date Posted: November 29, 2011

Two years after Villanova Part-Time MBA launched its Philadelphia location with the "Type V Personality" campaign created by Embryo Creative, the results show that the strategy, purchasing plan and campaign were a success.

SF Concrete

Date Posted: January 4, 2011

A website and content management system for one of New England's largest concrete firms.

BU Alumni

Date Posted: April 27, 2011

:60 second video for the Boston University Alumni Association

Boston University Alumni Association

Date Posted: March 12, 2012

...In fall 2011, the BU Alumni team brought in Embryo Creative to Design and execute the overall look and feel for their annual Winterfest weekend. Alumni events are key to fundraising—giving alums an opportunity to revisit and reconnect with their alma mat...

Embryo Creative at NYC's Metropolitan Museum of Art

Date Posted: April 16, 2012

...ced one of the promotional videos for the evening's event -- a feature on the various "works in progress" on BU's main and medical campuses. Additionally, Embryo Creative produced the architecture and Design of the evening's video presentation. It is indeed a great honor to have our work shown at the Metropolitan Museum of Art, as well as to have the opportunity to produce great work for the Boston University Alumni Association. More information at http://www.metmuseum.org/...

Workarounds for broken Home button on your iPhone

Date Posted: May 9, 2011

...it in a few months anyway. It's the only one I have and it works for the most part. Sometimes the devil you know is better than the devil you don't. Note to Apple—I'm not an expert on industrial Design so please feel free to correct me if I'm wrong. But I always thought that it was bad form to assign important functions to a single button without having a fallback in case of failure. Would it be so hard to program a gesture (maybe a triple tap) into the next iOS that could replace the Home button in case of emergency?...

Being Creative

Date Posted: November 13, 2010

.... My first idea involved timelines. Literally, lines. I had this idea where I'd animate a line through the 60 year history of WBUR. As it passed through each decade, the line would change to match the Design conventions of the era—atomic age color for the 1950s, day glo for the 1980s, etc. I storyboarded everything. I made some demo animations. And then I killed it. Something in my gut said it wasn't working. The idea was too much about the history of Design and not enough about WBUR. My second idea involved technology and how it has evolved through the decades. I found stock photos of different radios, spent a few hours animating a sequence, stepped back, and once again killed the idea. There was no warm and fuzzy. Finally after a few days of false starts and swearing, I got desperate. I went to a few of my favorite blogs (Art of the Title, Video Copilot, AE Tuts) to look for inspiration--or at the very least a new technique I could learn. Of course, the concept still eluded me. And time was running out. The video was due in 5 days. Finally, I caved. I started developing a Ken Burns-ian slideshow. But as I was organizing photos to import into After Effects, something happened. I'd like to say there was a Eureaka moment. I'd like to say that perhaps I took a break from my work, went into the kitchen, and found my fiancee sitting before a table strewn with old photographs. I'd like to say I watched as she flipped through them and sorted them into neat piles. I'd like to say the idea just popped into my brain. Nope. After many hours of organizing, cropping, and re-sizing, hours of shuffling photos between After Effects layers, hours of wishing I knew what I was doing—I decided to make a virtual flip book by following a tutorial I had seen a few days earlier. I needed to do something fun and unrelated. Because I was going insane. Ultimately, I decided to use the photos from the WBUR project to complete the tutorial. I was tired and lazy and didn't feel like creating new assets. And "Hey," I thought, "Maybe I'll get a usable sequence." What do you know? I think I did. The video is bel...

10 errors to fix before going to press

Date Posted: November 16, 2010

...Designing for print is not like Designing for the web. On the web, a typo can be corrected in seconds. In print, a similar mistake can take days to fix and&mda...

A little thank you

Date Posted: November 16, 2010

...mazing on this project: you were so responsive to all of the needs we had for this event, from big to small, from several months & weeks out to the day before the Gala.——The invitation Design inspired the entire “look and feel” of the event from flowers to linens to signage. The branded-ness of everything touting WBUR & the 60th Anniversary—from the program book to the podium sign to the card in the coffee mug—created a great overall impression. And the Gala video was one of the night’s highlights.——I’d be happy to...

InterSense

Date Posted: March 15, 2011

...Website Design and content management system for InterSense...