WBUR
Mailer promoting WBUR's (NPR) annual Valentine’s Day campaign
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Using hand-drawn illustration and photoshop effects, this elegant and classic piece was the centerpiece visual for the WBUR Valentine's Day Campaign. It was also used as an integrated marketing campaign, with identical visuals and message used in email marketing, online advertising, microsites and more. Valentine's Day used to be a reviled campaign for WBUR, but now in partering with Winston Flowers and Embryo Creative, it has grown exponentially over the years. In 2010, the campaign raised over $950,000 in just four days of on-air time.
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From our clients
Embryo has produced promotional materials for the station that have bolstered our fundraising efforts—helping to raise millions during a tough economic time.
—Mike Steffon, WBUR